Ortho Clinical Diagnostics

Reflecting a New Global Position - Ortho Clinical Diagnostics

American Association of Clinical Chemistry (AACC) and AABB Conferences

Ortho Clinical Diagnostics needed a new trade show exhibit to reflect its enduring brand promise as a people-focused, high quality, innovative leader in the continuum of care.  As a long-term partner with OCD, MSM understood their goals—and we were ready to develop an outstanding solution that would position them for maximum success in the marketplace.

MSM’s Solution:  MSM created a custom 50’x80’ exhibit using simple, clean design with dramatics graphics to provide an exciting, creative, and high quality environment.  Large images were used to show OCD’s people focus, while multiple synchronized plasma monitors portrayed the company as an innovative leader in screening, diagnosing, and monitoring diseases.

The look was unique and modern, designed to stand out at the medical shows at which OCD exhibits.   Their large medical diagnostic products were showcased within a lightweight and modular exhibit.

Results:  The new exhibit received tremendous response at the AACC conference.  It was subsequently reconfigured into a 40’x60’ footprint for another successful show (AABB).