Medlink Imaging RSNA

A Powerful Brand Statement - Medlink Imaging

Radiological Society of North America (RSNA) Annual Conference

Medlink Imaging exhibits at just one show each year – RSNA.  This gives them just one opportunity to show off their medical diagnostics imaging equipment to new distributors on the exhibit floor.  They wanted a new 20’x40’ booth that would draw people in and allow them to see and demo their equipment.

MSM’s Solution:  MSM created a unique, show-stopping custom exhibit that drew attention with its prominent Medlink branding.  The entire design positioned Medlink as a leader in the imaging industry.  Organic, curving support columns symbolize elements found in X-ray images, while the overhead ceiling structure has skeletal prints representing massive X-ray film.  The traffic flow simulates a tunnel, giving exposure to all product displays.  The versatile work stations have a clean modern design and are spaced throughout the booth to allow potential distributors to stop and learn more about Medlink’s products. 

Results:  At the 2007 RSNA conference, the new exhibit attracted a lot of attention and the layout of the booth allowed a continuous flow of traffic throughout the show.