Limited Brands

A Hollywood Look & Feel - Limited Brands

Multiple Recruitment & Supplier Diversity Shows

Limited Brands owns multiple retail brands – including Victoria Secret, Pink, Bath & Body Works, CG Bigelow, White Barn, and Henry Bendel.  Their vision for their new 20’x20’ booth was a Hollywood fashion show look and feel – sexy and classy!  They wanted the booth to stand out to attract both quality talent and qualified vendors.

MSM’s Solution:  The new Limited Brands exhibit features huge logos and bold graphics positioned above the booth to draw attention from across the room and created an atmosphere that encouraged visitors to linger.  As the attendees approach, they are drawn in by the music soundtrack – the same music and sound system used at Limited Brands’ retail stores.  The booth was designed with ample display areas to showcase both fashion and products from the many Limited Brands’ companies. 

Results:  The customer was thrilled with both the look of the booth and the quality of its construction.  The ease of set up allowed for the booth to be used at many shows throughout the year, and look good every time.  And the reaction from the crowd was exciting to see!