Kodak at Photokina

This booth made a real fashion statement for Kodak at the photo world’s biggest trade show in Cologne, Germany. Large images of models covered the walls while a fashion show went on at intervals during the day. The catwalk models wore attire made from Kodak products and carried cameras and portable printers.

For personal interaction in such a large booth, small hallway “alcoves” attracted attendees with personalities such as the Architect and his personal story about how Kodak products affect his life. His alcove contained photography that related to his life and allowed for demonstrations outside of the hustle and bustle of the show floor.