Crosman New Exhibit

Crosman Corporation, a mainstay in the shooting sports industry, worked with MSM on the design of a dramatic new exhibit to introduce its 2010 lines of airguns, airsoft, archery and precision optics at the 2010 SHOT Show in Las Vegas.

According to Sue Piedmont, Crosman exhibits and customer service manager, the booth combines the excitement of shooting and the practicality of displaying multiple product lines at the show.

“It’s said that you have to get a prospect’s attention before you can sell him anything,” she said. “Our booth, with its upward planes and circular signage, certainly does that. But this airy booth also provides both an open traffic pattern as well as closed conference rooms for privacy and meetings. Though that may seem like a contradiction in terms, Mirror Show Management has done a fine job of accommodating both in a design package that will serve us well.”

Crosman’s multiple product lines serve as visual support for the overarching corporate logo. New groundbreaking products for 2010 are highlighted on the base of each column. The goal was to create a “three dimensional catalog” that accented key products but allowed a deeper dive into Crosman’s entire product line. The exhibit even included an enclosed, interactive airsoft shooting gallery, where visitors can try their hand at shooting an airsoft assault rifle loaded with the new Game Face Airsoft Verdict marker BBs.